In the year 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift that functioned on compressed air. The name Genie originated from the "magic in the bottle" which was utilized to raise and lower the hoist. This mechanism really impressed a lot of customers and therefore, the name was born.
Genie expanded operations and established itself into various new markets, since the demand for platforms and work lifts grew. Over time, as the requirements for new equipment to meet numerous applications grew, the company made itself recognized in numerous new markets. Like for example, Genie went into manufacturing stick booms, telehandlers, articulated booms, light towers and man-lifts.
Because of the economic downturn during the start of the 2000s, Genie decided to obtain a partner who held the same values. They partnered up along with Terex Corporation. This company has a history acquiring machine manufacturers all around the globe who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation within the workplace, it was decided to maintain the Genie brand name as part of the Terex Aerial Work Platforms. This was just decided after the first few years following the sale. Therefore, all Genie machinery continue to be sold under the Genie brand.
Genie takes pride in listening to their customers. The company is dedicated to continually improving quality and efficiency and is also committed to minimizing waste. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work disciplines which have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line equipment.
Genie's Bi-Energy and DC machines are emission-free, quiet machinery capable of working in delicate work environments. Where the machine should be driven significant distances, like within industrial situations, the Genie bi-energy system combines the benefits of a 48V DC equipment with the power of a diesel-powered generator.
Telescopic booms offer greater horizontal reach, as opposed to any of the different aerial platforms. These equipment are ideal for small areas or limited access areas in all kinds of environments. The Genie Telescopic S booms have been engineered to provide utmost productivity. These equipment provide supreme traction and the drive speed you require to be able to travel around the job area and work site.